{"id":8894,"date":"2016-09-07T14:47:51","date_gmt":"2016-09-07T12:47:51","guid":{"rendered":"https:\/\/www.websupport.sk\/blog\/?p=8894"},"modified":"2025-03-11T21:06:55","modified_gmt":"2025-03-11T20:06:55","slug":"podnikanie-trochu-inak-poctivo-dobrym-pocitom","status":"publish","type":"post","link":"https:\/\/www.websupport.sk\/blog\/2016\/09\/podnikanie-trochu-inak-poctivo-dobrym-pocitom\/","title":{"rendered":"Podnikanie trochu inak. Poctivo a s dobr\u00fdm pocitom"},"content":{"rendered":"Doba \u010d\u00edtania:<\/b><\/span> 5<\/span> min.<\/span><\/span>

Nech sa slovo “second hand” sp\u00e1ja vo va\u0161ej mysli s \u010d\u00edmko\u013evek, pr\u00edjemn\u00e9 prostredie a kvalitn\u00e9 vo\u0148av\u00e9 oble\u010denie to asi nebude. \u0160ikovn\u00ed mlad\u00ed \u013eudia z Nosene<\/a> sa v\u0161ak rozhodli da\u0165 oble\u010deniu druh\u00fa \u0161ancu v \u0161t\u00fdlovej predajni a dok\u00e1za\u0165, \u017ee second hand m\u00f4\u017ee vyzera\u0165 aj inak. Okrem kvalitn\u00e9ho k\u00fasku oble\u010denia si domov odnesiete aj dobr\u00fd pocit. \u010cas\u0165 sumy, ktor\u00fa zaplat\u00edte, toti\u017e putuje priamo do kr\u00edzov\u00e9ho centra MYMamy o.z.<\/a> O Nosene n\u00e1m viac porozpr\u00e1vala spoluzakladate\u013eka Katka Hutyrov\u00e1.<\/p>\n

Fast fashion je celosvetov\u00fd probl\u00e9m. Vy s n\u00edm v\u010faka Nosene \u010diasto\u010dne bojujete. M\u00e1te v pl\u00e1ne aj \u010fal\u0161ie aktivity?<\/strong><\/p>\n

V\u00a0prvom rade sa nesna\u017e\u00edme stava\u0165 do \u017eiadnej poz\u00edcie \u201ebojovn\u00edkov\u201c. Pracujeme na rozvoji na\u0161ej “upcyklovanej” podzna\u010dky Renewals by Nosene. S\u00a0touto na\u0161ou zna\u010dkou je spojen\u00e1 kopa \u010fal\u0161\u00edch aktiv\u00edt.<\/p>\n

Odkia\u013e poch\u00e1dza oble\u010denie, ktor\u00e9 pred\u00e1vate v Nosene?<\/strong><\/p>\n

Na\u0161e oble\u010denie bu\u010f pr\u00e1cne triedime z\u00a0vec\u00ed, ktor\u00e9 dostaneme od na\u0161ich dod\u00e1vate\u013eov alebo dost\u00e1vame veci priamo od \u013eud\u00ed, ktor\u00ed maj\u00fa vo svojich \u0161atn\u00edkoch nevyu\u017eit\u00e9 a st\u00e1le nosite\u013en\u00e9 k\u00fasky. Mnoh\u00ed z\u00a0n\u00e1s maj\u00fa oble\u010denie, ktor\u00e9 sme si obliekli maxim\u00e1lne v\u00a0sk\u00fa\u0161obnej kab\u00ednke alebo sme \u010dasom zistili, \u017ee v\u00a0danej veci to ,,nie sme my\u201c.<\/p>\n

Tak\u00e9muto oble\u010deniu m\u00f4\u017ee\u0161 da\u0165 druh\u00fa \u0161ancu u n\u00e1s – namiesto toho aby ti veci le\u017eali v\u00a0skrini, \u010di ste ich vyhodili do ko\u0161a, ich prinesiete k\u00a0n\u00e1m (alebo si oble\u010denie vyzdvihneme priamo u v\u00e1s\u00a0doma) a pritom e\u0161te prispejete na dobr\u00fa vec.<\/p>\n

\u010co v\u0161etko sa s oble\u010den\u00edm deje od momentu, kedy ho obdr\u017e\u00edte a\u017e po predaj vo va\u0161om obchode?<\/strong><\/p>\n

V\u00a0prvom rade nast\u00e1va poctiv\u00fd v\u00fdber, v\u00a0ktorom oble\u010denie vytriedime. N\u00e1sledne ka\u017ed\u00fd k\u00fasok vy\u010dist\u00edme, vy\u017eehl\u00edme a a\u017e potom ho mo\u017eete vidie\u0165 pekne zavesen\u00e9 v\u00a0predajni.\u00a0Ak medzi vecami objav\u00edme nie\u010do po\u0161koden\u00e9, \u010di nenosite\u013en\u00e9 kv\u00f4li strihu – d\u00e1v\u00e1me mu druh\u00fa \u0161ancu pod \u0161ijac\u00edm strojom a zna\u010dkou Renewals by Nosene.<\/p>\n

\"nosene-predajna\"<\/a><\/p>\n

Otvorili ste relat\u00edvne ned\u00e1vno. Ako hodnot\u00edte svoje prv\u00e9 mesiace v Bratislave?<\/strong><\/p>\n

Na\u0161e prv\u00e9 mesiace hodnot\u00edme pozit\u00edvne. Chodia k\u00a0n\u00e1m nielen z\u00e1kazn\u00ed\u010dky prich\u00e1dzaj\u00face po prv\u00fd kr\u00e1t, ale \u010doraz \u010dastej\u0161ie sa stret\u00e1vame aj s\u00a0vracaj\u00facimi a spokojn\u00fdmi z\u00e1kazn\u00ed\u010dkami, ktor\u00e9 m\u00f4\u017eeme s\u00a0rados\u0165ou nazva\u0165 st\u00e1l\u00fdmi.<\/p>\n

Nakupuj\u00fa u v\u00e1s viac ekologicky alebo soci\u00e1lne c\u00edtiace z\u00e1kazn\u00ed\u010dky? \u010ci sk\u00f4r milovn\u00ed\u010dky m\u00f3dy?<\/strong><\/p>\n

Medzi z\u00e1kazn\u00ed\u010dkami s\u00fa zast\u00fapen\u00e9 v\u0161etky tri spomenut\u00e9 kateg\u00f3rie, nako\u013eko sp\u00e1jame \u0161t\u00fdlov\u00e9 a pekn\u00e9 k\u00fasky, ktor\u00e9 s\u00fa ist\u00fdm sp\u00f4sobom recyklovan\u00edm a svojim n\u00e1kupom prispievaj\u00fa na dobr\u00fa vec.<\/p>\n

Samozrejme ka\u017ed\u00e1 \u017eena miluje m\u00f3du a chce ma\u0165 vo svojom \u0161atn\u00edku pekn\u00e9 oble\u010denie. Na\u0161e z\u00e1kazn\u00ed\u010dky vedia, \u017ee u n\u00e1s n\u00e1jdu v\u017edy nielen pekn\u00e9 ale i \u0161peci\u00e1lne k\u00fasky.<\/p>\n

Robili ste okolo svojho otvorenia nejak\u00e9 marketingov\u00e9 aktivity?<\/strong><\/p>\n

V\u00a0prvom rade si mysl\u00edme, \u017ee robi\u0165 marketingov\u00e9 aktivity po alebo po\u010das otvorenia, je neskoro. Na\u0161u zna\u010dku sme najsk\u00f4r spustili a teasovali online a tak sme u\u017e pri otvoren\u00ed mali svoju komunitu. S\u00a0otvoren\u00edm sme \u0161peci\u00e1lne marketingov\u00e9 aktivity nerobili.<\/p>\n

Ako rie\u0161ite marketing teraz?<\/strong><\/p>\n

Komunikujeme prioritne cez soci\u00e1lne siete, pr\u00edpadne mailing. V\u00a0r\u00e1mci aktiv\u00edt spolupracujeme aj s\u00a0r\u00f4znymi bloggerkami \u010di zauj\u00edmav\u00fdmi \u013eu\u010fmi. Sna\u017e\u00edme sa hlavne produkova\u0165 zauj\u00edmav\u00fd obsah a by\u0165 zauj\u00edmav\u00fdmi pre m\u00e9di\u00e1, v\u010faka \u010domu z\u00edskavame medi\u00e1lny priestor zdarma. Ako napr\u00edklad aj teraz \ud83d\ude42<\/p>\n

\"nosene-predajna-4\"<\/a><\/p>\n

\u010co v\u0161etko tvor\u00ed imid\u017e Nosene?<\/strong><\/p>\n

Imid\u017e tvor\u00ed jednoduchos\u0165, \u010distota a to, \u017ee nielen pri n\u00e1v\u0161teve predajne ale aj komunik\u00e1cii sa s nami sa c\u00edt\u00edte pr\u00edjemne.<\/p>\n

Dizajn v\u00e1\u0161ho interi\u00e9ru je jedine\u010dn\u00fd. \u010cist\u00e9 l\u00ednie, svetl\u00e1, vo\u0148av\u00e9 oble\u010denie. Vidno, \u017ee na atmosf\u00e9re si d\u00e1vate z\u00e1le\u017ea\u0165. Ak\u00fd d\u00f4le\u017eit\u00fd je interi\u00e9r obchodu?<\/strong><\/p>\n

\u00dalohou pri tvorbe interi\u00e9ru bolo, aby sme vytvorili nielen \u00fa\u017eitkov\u00fd ale i vizu\u00e1lne pr\u00ed\u0165a\u017eliv\u00fd priestor. Aby ste pri vstupe do predajne mali pocit, \u017ee priestor je \u010dist\u00fd, vzdu\u0161n\u00fd a pr\u00edjemn\u00fd. Prioritou je vyzdvihn\u00fa\u0165 v\u00a0priestore najm\u00e4 oble\u010denie a k\u00fasky, nach\u00e1dzaj\u00face sa v\u00a0predajni.<\/p>\n

Kto nadizajnoval ten v\u00e1\u0161?<\/strong><\/p>\n

Interi\u00e9r dizajnoval Jakub Pta\u010din.<\/p>\n

Pl\u00e1nujete aj \u010fal\u0161ie prev\u00e1dzky?<\/strong><\/p>\n

Pl\u00e1ny m\u00e1me a ver\u00edme, \u017ee sa n\u00e1m podar\u00ed zrealizova\u0165 \u010do najviac z\u00a0nich. Teraz je pre n\u00e1s prioritou nastavi\u0165 fungovanie aktu\u00e1lnej predajne.<\/p>\n

Ve\u013ea obchodov v\u00f4bec nerie\u0161i svoju poz\u00edciu na webe. Ak\u00e1 je pod\u013ea v\u00e1s d\u00f4le\u017eit\u00e1 webka pre obchod, ktor\u00fd funguje v\u00fdlu\u010dne offline?<\/strong><\/p>\n

V\u00a0prvom rade \u017eiaden obchod nefunguje v\u00fdlu\u010dne offline. To, \u017ee sa mus\u00edte po tovar fyzicky zastavi\u0165 neznamen\u00e1, \u017ee ste sa o produkte \u010di zna\u010dke nedozvedeli online. Ak chcete zisti\u0165 otv\u00e1racie hodiny, tak idete na web. A tak isto ak chcete kontaktn\u00e9 \u010d\u00edslo, tak idete na web.<\/p>\n

Social biznisy sa na Slovensku e\u0161te nevidia tak \u010dasto. Mysl\u00edte, \u017ee by Nosene mohol by\u0165 role model pre nov\u00e9 podniky, ktor\u00e9 pom\u00e1haj\u00fa?<\/strong><\/p>\n

Ak budeme in\u0161pir\u00e1ciou pre rozbehnutie\u00a0social biznisu aj do in\u00fdch oblast\u00ed podnikania, budeme ve\u013emi radi, \u017ee spolo\u010dne nepozer\u00e1me iba na generovanie zisku, ale aj na pomoc v\u00a0oblastiach, ktor\u00e9 t\u00fato pomoc potrebuj\u00fa.<\/p>\n

\u010co s\u00fa KPIs Nosene ako social biznisu?<\/strong><\/p>\n

Nem\u00e1me KPIs tak nastaven\u00e9, ako by to mohol niekto pozna\u0165 z\u00a0korpor\u00e1tneho sveta. Na\u0161e KPIs s\u00fa viac \u013eudsk\u00e9: spokojn\u00e9 z\u00e1kazn\u00ed\u010dky, spokojn\u00ed zametnanci, spokojn\u00e9 zdru\u017eenia, ktor\u00fdm pom\u00e1hame a n\u00e1\u0161 vlastn\u00fd dobr\u00fd pocit. Firma mus\u00ed by\u0165 zdrav\u00e1 a ekonomicky nad vodou. Ak sa n\u00e1m podar\u00ed ju \u010falej roz\u0161irova\u0165, budeme radi, ale nie je to prim\u00e1rny cie\u013e.<\/p>\n

Ako chcete aby \u013eudia vn\u00edmali va\u0161u zna\u010dku?<\/strong><\/p>\n

\u013dudia by mali NOSENE vn\u00edma\u0165 ako miesto, kde sa c\u00edtia pr\u00edjemne a odch\u00e1dzaj\u00fa s\u00a0vylep\u0161en\u00fdm d\u0148om i ke\u010f nen\u00e1jdu k\u00fasok, ktor\u00fd by si k\u00fapili.<\/p>\n

[mc4wp_form]<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Nech sa slovo “second hand” sp\u00e1ja vo va\u0161ej mysli s \u010d\u00edmko\u013evek, pr\u00edjemn\u00e9 prostredie a kvalitn\u00e9 vo\u0148av\u00e9 oble\u010denie to asi nebude. \u0160ikovn\u00ed mlad\u00ed \u013eudia z Nosene sa v\u0161ak rozhodli da\u0165 oble\u010deniu druh\u00fa \u0161ancu v \u0161t\u00fdlovej predajni a dok\u00e1za\u0165, \u017ee second hand m\u00f4\u017ee vyzera\u0165 aj inak. Okrem kvalitn\u00e9ho k\u00fasku oble\u010denia si domov odnesiete aj dobr\u00fd pocit. \u010cas\u0165 […]<\/p>\n","protected":false},"author":87,"featured_media":8897,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[536,578,701,727,956],"class_list":["post-8894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-najlepsi-blog","tag-nosene","tag-ptacin","tag-rozhovor","tag-websupport"],"yoast_head":"\nPodnikanie trochu inak. 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Okrem kvalitn\u00e9ho k\u00fasku oble\u010denia si domov odnesiete aj dobr\u00fd pocit. \u010cas\u0165 […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.websupport.sk\/blog\/2016\/09\/podnikanie-trochu-inak-poctivo-dobrym-pocitom\/\" \/>\n<meta property=\"og:site_name\" content=\"Websupport.sk Blog\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/bezprostredna?fref=ts&ref=br_tf\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-07T12:47:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-11T20:06:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.websupport.sk\/blog\/app\/uploads\/sites\/2\/2016\/09\/fialova_2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"290\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Barbora Ili\u0107\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Barbora Ili\u0107\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.websupport.sk\/blog\/2016\/09\/podnikanie-trochu-inak-poctivo-dobrym-pocitom\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.websupport.sk\/blog\/2016\/09\/podnikanie-trochu-inak-poctivo-dobrym-pocitom\/\"},\"author\":{\"name\":\"Barbora Ili\u0107\",\"@id\":\"https:\/\/www.websupport.sk\/blog\/#\/schema\/person\/1ea42c977359d5a825d7cbc2a46e12fd\"},\"headline\":\"Podnikanie trochu inak. 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